Digital Marketing Essential Courses

£150.00 £99.00

Course Programme

Introduction: The Digital Marketing Landscape

  • Where are we now? What’s changing?
  • Current trends, challenges and opportunities
  • Planning digital marketing activity – using strategic frameworks

Running and Managing SEO Campaigns

  • A review of key factors influencing SEO in Google
  • Essential SEO tools for digital marketers
  • Debunking SEO myths: what’s hot and what’s not?
  • Simple and effective ways to optimise on-page content
  • Keeping your content in line with Google’s Quality Guidelines
  • Improving performance using proven link building and content marketing tactics

Paid Search Marketing

  • A review of the latest Google AdWords ‘products’
  • Differences between The Google Search Network and Display Network
  • The AdWords Auction: a “behind the scenes” view of AdWords
  • Optimising AdWords campaigns to improve performance
  • How to set AdWords bids and generate profitable ROI
  • Bing Ads: a comparison with AdWords

Social Media Marketing & Advertising

  • A review of the current social media landscape
  • The good, the bad, and the ugly: case studies and examples
  • Choosing the right platform
  • Being “SMART” about your social media planning
  • Advertising opportunities on Facebook, LinkedIn, Twitter, Instagram and Pinterest
  • A deeper look at each channel’s ad formats, targeting methods and bidding options

Online Display Advertising

  • The display advertising ecosystem: media agencies, publishers and ad networks
  • Demystifying buying options: CPC, CPM, vCPM, CPA, CPV and more…
  • Programmatic advertising: what is it and how does it work?

Email Marketing

  • An overview of the email marketing landscape today: challenges and opportunities
  • Choosing the right email service provider
  • Proven ways to increase your open and click-through rates
  • What does and doesn’t work in email marketing

Digital Analytics & Measurement

  • A review of the digital analytics landscape and tools
  • Using analytics to understand visitors, content and marketing performance across channels
  • The essential guide to using Google Analytics like a pro
  • A/B & Multivariate Testing: what to test and how to test to improve performance
  • How to optimise website user experience and conversions

Course Features

  • Lectures 0
  • Quizzes 0
  • Duration 50 hours
  • Skill level All levels
  • Language English
  • Students 0
  • Assessments Yes

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£150.00 £99.00