Digital Marketing Essential Courses
£150.00
£99.00

Course Programme
Introduction: The Digital Marketing Landscape
- Where are we now? What’s changing?
- Current trends, challenges and opportunities
- Planning digital marketing activity – using strategic frameworks
Running and Managing SEO Campaigns
- A review of key factors influencing SEO in Google
- Essential SEO tools for digital marketers
- Debunking SEO myths: what’s hot and what’s not?
- Simple and effective ways to optimise on-page content
- Keeping your content in line with Google’s Quality Guidelines
- Improving performance using proven link building and content marketing tactics
Paid Search Marketing
- A review of the latest Google AdWords ‘products’
- Differences between The Google Search Network and Display Network
- The AdWords Auction: a “behind the scenes” view of AdWords
- Optimising AdWords campaigns to improve performance
- How to set AdWords bids and generate profitable ROI
- Bing Ads: a comparison with AdWords
Social Media Marketing & Advertising
- A review of the current social media landscape
- The good, the bad, and the ugly: case studies and examples
- Choosing the right platform
- Being “SMART” about your social media planning
- Advertising opportunities on Facebook, LinkedIn, Twitter, Instagram and Pinterest
- A deeper look at each channel’s ad formats, targeting methods and bidding options
Online Display Advertising
- The display advertising ecosystem: media agencies, publishers and ad networks
- Demystifying buying options: CPC, CPM, vCPM, CPA, CPV and more…
- Programmatic advertising: what is it and how does it work?
Email Marketing
- An overview of the email marketing landscape today: challenges and opportunities
- Choosing the right email service provider
- Proven ways to increase your open and click-through rates
- What does and doesn’t work in email marketing
Digital Analytics & Measurement
- A review of the digital analytics landscape and tools
- Using analytics to understand visitors, content and marketing performance across channels
- The essential guide to using Google Analytics like a pro
- A/B & Multivariate Testing: what to test and how to test to improve performance
- How to optimise website user experience and conversions
Course Features
- Lectures 0
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Yes
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